Sustainability is the key to next generation
At Asia Foods, we shape our vision of sustainability around protecting the richness of nature and the well being of people. Sometimes we forget, but we are all part of nature. All of our products and all of our efforts impact nature. This means we must care for nature as it is part of ourselves. Our ancestors taught us this, our great grandchildren will live in the world we create now. As much as we strive in agriculture and the food industry to control nature, we are all part of the same breath. We must remember the wisdom of our ancestors, we must enhance the hopes and dreams of our great grandchildren.
This means we care for the land where our crops are produced, This means we work to enhance the fertility of our land and the diversity of the surrounding environment. It means we support the farmers that produce for us in ways that enable them to be successful now and into the future in harmony with the natural environment they produce.
This means we are sensitive to the energy and waste in our supply chain. We are considerate of our carbon footprint, and we are thoughtful about the materials we use from the farm to our packaging. And we work to create more sustainable pathways. We strive to be leaders in both business and environmental efficiency.
This means we care about our people. It is the employees in our company that make us successful. It is our duty to provide vision, wisdom, training, insight, a positive working environment, and sustainable support to all our employees. A business is a community, and a strong business community thrives, innovates, and succeeds. And a strong community perseveres through the challenging times. Our company vision recognizes that the integrity of 100 years is much more potent than the profit of 5 years when the company community is committed.
It means we care about our customers. We are committed to providing the BEST quality to our customers! Our customers are also part of our family. Of course it is not this simple! It is based on respect, listening, and serving. In an industry always pressured by price, we recognize that business and profitability are impacted by many factors, and we work to provide a complete program that meets the needs from the farm to the consumer.
Itadakimasu! Today in Japan this means loosely “let’s eat!” or “let us humbly receive this food”. But more profoundly in the historic culture of Japan and Buddhism, Itadakimasu expresses humble appreciation for the earth, and the plants and animals that sacrifice to be part of our meal, and the farmers who produce and deliver the foods we need , and the cooks who prepare and bring this product of the earth to our table, our plates, our souls.
To work, to live, to pursue our business and our lives in a sustainable way, we must always be respectful of every aspect from the earth to the farm to our factory to your store and to your table. This is the Asia Foods way.
